If you're a new parent, Thanksgiving is a minefield. You are introducing your baby to the entire family, while attempting to shield them from Aunt Edna's unwanted kisses, Uncle Craig's wet cough and Marlon, your perpetually hungover cousin...though that's for a different reason.
Whether you're cooking all day, spending some quality time with your family, or avoiding said family by pretending to care deeply about football, one thing is for sure...at some point today you are thinking about shopping.
Kids are expensive, there's no way around that, but we've found five of our favorite Black Friday deals for new parents. They cover the day-to-day essentials like diapers and baby clothes, all the way up to some bigger-ticket items like strollers and high chairs. Even if your baby isn't quite ready, take advantage of the sales now, because good baby products aren't cheap.
Enjoy the turkey, enjoy the family, but most of all enjoy the savings!
Shop our LIVE Black Friday deal tracker
Black Friday diaper deals - 20% off Pampers at Walmart
Probably the first thing new parents will be looking for during Black Friday, as one can never have enough diapers. A Pampers diaper sale is rare, let alone one as good as this. Sometimes, if you're lucky, you'll get $5 off on Amazon, but this is a diaper and wipe combo pack where you're basically getting the wipes for free. Plus, this is the good stuff, Pampers Swaddlers are arguably the most popular diaper on the market.
Black Friday baby clothes deal - Up to 40% off Cloud Island at Target
Shopping for baby clothes is a dangerous game to play. On one hand, they are undeniably adorable on the other hand your baby has no idea what they are wearing. But the new outfits would look great in pictures...but also your baby will likely outgrow the new outfit within the next month anyways. What to do, what to do? Luckily, Target's brand of baby clothes, Cloud Island, solves that problem by providing adorable baby outfits for significantly less.
Black Friday high chair deals - 20% off Stokke Trip Trap at Amazon
If you are expecting or just had a newborn, you might not need a high chair this second, but you'll need it before you know it, so you might as well take advantage of 20% off one of the most popular high chairs on the planet. Yes, it's an expensive product, but it's something your child will use every day of their life for years to come, as the Stokke Trip Trap is adjustable and converts into a regular chair for your kid when they no longer need the high chair.
Black Friday swaddle deals: 50% off at Gunamuna
Probably the best money I have spent as a new parent. The sleep sack helped our daughter transition from the bassinet in our room, to the crib in her own room, right as she started rolling over. Not to jinx ourselves, but she's sleeping through the night right now, and you cannot put a price tag on that. Plus, now my wife wants one for herself...
Black Friday stroller deals - Up to 50% off at Crate & Barrel
Strollers are one of the many baby and toddler products that run the pricing gamut. You can get a perfectly ok stroller and save some money, just know that you will likely need to replace it with some frequency. Or, you can go the other way, as some strollers cost well more than $2,000. Luckily, there is a middle ground, and Crate & Barrel's Black Friday sale helps you find it.
When is Amazon's Black Friday 2025 sale?
Amazon's Black Friday 2025 sale began Thursday, November 20. We expect the best deals to be unveiled on Black Friday proper before the discounts wind down at the end of Cyber Monday on December 1.
When do Target's Black Friday deals start?
Target's Black Friday 2025 sale will begin online, Thursday, November 27 and in stores on Friday, November 28., with major discounts that will last throughout the entirety of Cyber Week 2025.
When is Walmart's Black Friday sale?
* Black Friday Sale: The main sale event is split into two phases: an online-only period running from Tuesday, November 25 through Thursday, November 27, followed by an online and in-store period from Friday, November 28 through Sunday, November 30; however, Walmart+ members receive exclusive five-hour early access to the online sale beginning on Monday, November 24 at 7 pm ET.
* Cyber Monday Sale: This sale is an online-only event scheduled for Monday, December 1, but Walmart+ members can get a five-hour head start with early access online beginning the previous day, Sunday, November 30, at 7 pm ET.
USA TODAY Shopping will be covering all the best Black Friday deals, holiday gifts and more so be sure to sign up for text alerts, follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!