As Meta works to attract more social media managers to its Threads app, Bluesky continues to build out features aimed at users looking for an alternative to X, the platform formerly known as Twitter.
On Christmas Day, and the first day of Hanukkah, the decentralized microblogging app began testing "Trending Topics" in Search on its mobile and web apps, which presents users with a real-time list of the most popular topics of discussion on the platform -- a feature originally launched by Twitter in 2008.
The new feature can be found by selecting the search icon at the bottom of the screen (for mobile) and the left sidebar (for web). Users can then tap any topic included on the list and be directed to posts associated with the topic.
By including a list of trending topics, Bluesky is looking to tap into what became Twitter's -- then X's -- superpower: stoking mass adoption around the unfolding of current trends and news via user-based discussion.
Per Bluesky's announcement, the new feature is still technically marked as a beta on the app, as the company plans to make alterations dependent on user feedback.
As Bluesky continues to grow, now with more than 25 million users, the platform's competition is also intensifying.
For example, Threads is up to 300 million monthly active users, and rolled out trending topics to all U.S. users in March.