Two years into "The Life of a Showgirl" singer and Kansas City Chiefs tight end's romance, the NFL team's CEO Clark Hunt shared more insight into the impact the high-profile relationship has had on the league.
"It certainly has opened up an opportunity for us to connect with a new demographic from a fan standpoint," Hunt told the Hollywood Reporter in an interview published Aug. 22. "I'm pretty sure that the Chiefs ranked No. 1 among NFL teams in the female demographic."
Indeed, Hunt estimated that the Chiefs fanbase now leans female, calling it a "very unique" demographic among NFL teams. As he noted of Swift, "She clearly has had a big impact."
The businessman, however, insisted that the benefit the couple is having on the league is purely a bonus -- having previously shut down speculation that their romance is a "marketing stunt."
"The first thing to mention here is how happy we are for both Kelce and Swift in their relationship," he noted. "That's the most important thing."
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As for when the Grammy winner steps out of the tunnel at Arrowhead Stadium, Hunt admitted that there is "always a little bit of a spectacle."
"I know our fans really enjoy it and love having her there knowing she's such a great Chiefs fan," he added. "It does create a different energy when she's in attendance."
For her part, Swift, 35, has come a long way in understanding the world of football -- even beyond supporting her boyfriend, also 35.
"I didn't know what a first down was," she admitted to her boyfriend and his brother Jason Kelce during her Aug. 13 appearance on "New Heights." "I didn't know what the chains were, I didn't know what a tight end was."
But now, she's proved she knows how to ball and Aristotle.
"I became obsessed with it," she continued. "I became a person who was running through the halls of my house screaming, 'We drafted Xavier Worthy!'"