Disney Celebrated World Princess Week With New Music and Magic
Disney recently wrapped up its magical World Princess Week, a global celebration that brought new music, at-home fun, and enchanting products to fans around the world. The event highlighted the incredible legacy of the beloved Disney princesses, creating a special connection with generations of fans by showcasing the magic they bring to everyday life.
A highlight of the week was the debut of an all-new musical brand spot, All Princesses Make Magic. Featuring music from Jacob Collier, the spot beautifully showed that with a little inspiration and a lot of heart, anyone can create their own magical world by following the story of two sisters throwing a surprise party for their mum.
The celebration also had a local touch, with a campaign in South Africa inviting families to host their own Disney Princess parties. While the official week is over, the fun continues online. Throughout August and continuing this September, inspiring social media content is being shared to help families, with crafting guides and party recipes available on the dedicated Disney Princess Party page.
The celebration also brought magic to playtime with the release of new speciality products. A vast selection of enchanting toys, games, and fashion accessories from leading brands like Mattel and LEGO landed in retailers across South Africa, allowing fans of all ages to continue the storytelling at home.
The magic wasn't just online or in stores during the event; it also lit up screens at home with special programming. Now that the week is over, the royal celebrations never have to end. Families can continue to explore the enchanting worlds of their favourite heroines on Disney+, with endless adventures also airing on Disney Channel (DStv 303) and Disney Junior (DStv 309).