The rollout for New Jersey's lieutenant governor candidates last week was a contrast in campaign styles.
Republican Jack Ciattarelli held an old-school rally at a local bar to announce Morris County Sheriff Jim Gannon as his running mate. Democrat Mikie Sherrill took to X to announce Centenary University President Dale Caldwell as her running mate.
And what does it say about the roles these candidates will likely play as the campaign rolls on?
"Are you better off after eight years of Phil Murphy as your governor? Are you better off after 25 years of Democrats controlling the state Legislature? Are you better off after six years of Mikie Sherrill in Congress?" Gannon asked at his announcement event.
Dale Caldwell holds degrees from Princeton University, the Wharton School of the University of Pennsylvania and Seton Hall University. He founded a charter school, ran the eastern section of the United State Tennis Association and is pastor at Covenant United Methodist Church in Plainfield. He's been a board of education member in New Brunswick and served in education posts in state government.
"The Sherrill administration will be focused on creating opportunity for the people of New Jersey -- lowering costs so families can get ahead and stay ahead. While we will be a voice for the people, Jack Ciattarelli will be a voice for Trump and the MAGA movement that is costing New Jersey our wallets and our freedoms," Caldwell said in a statement.
Kristoffer Shields, director of the Eagleton Center on the American Governor at Rutgers, said multiple factors likely went into the each candidate's decision making.
"I think a lot of people expected Ciattarelli to pick a woman," said Shields. "He did last time with Diane Allen. He did not this time. My guess is that he just felt that there were aspects that outweighed those considerations.
"My guess is that law and order is part of it. But Jim Gannon being a popular sheriff in Mikie Sherrill's legislative district has something to do with it, too."