Costa Rica, known for its diverse landscapes and vibrant cultural experiences, has gained increasing attention from both Canada and South American countries. With an expanding range of activities available to travelers, the country is drawing visitors eager to explore its natural beauty, unique biodiversity, and immersive local culture. Recently, Costa Rican tourism representatives, along with the Proimagen Costa Rica group and the Costa Rican Tourism Institute (ICT), hosted familiarization trips (Fam Trips) to promote the country's key and emerging destinations.
These trips allowed influencers and travel industry representatives from countries like Brazil, Ecuador, Paraguay, and Colombia to experience Costa Rica's natural wonders firsthand. With an emphasis on sustainability and ecotourism, participants visited iconic spots like La Fortuna and Manuel Antonio, as well as lesser-known gems in regions like Los Santos, Osa, and Caño Negro. Tourists also had the chance to engage in whale watching, explore Costa Rica's rich biodiversity, and interact with rural communities.
Canada is one of the most vital sources of tourism for Costa Rica, consistently ranking as the second-largest market for arrivals. In 2024, an estimated 257,395 Canadians are expected to visit Costa Rica, making up about 9.5% of total arrivals. This figure highlights Canada's importance, particularly in North American tourism, where Canadian travelers account for 14.3% of arrivals. Canadians contribute significantly to the economy, with an average daily spend of US$202.87 and a total of US$3,022 spent per trip, as they typically stay for an average of 14.9 nights.
Canadians flock to Costa Rica for a wide range of experiences. They seek more than just beaches and resorts, instead preferring activities like kayaking, snorkeling, rafting, and discovering the country's active volcanoes and waterfalls. Many also enjoy visiting national parks, touring rural towns, and relaxing in hot springs. As the Costa Rican government works to cater to these interests, more sustainable and diverse tourism options are made available.
Beyond eco-friendly tourism and adventure activities, the country's rich cultural offerings also entice Canadian visitors. Costa Rica is known for its friendly locals, diverse cuisine, and a variety of cultural experiences such as exploring museums and traditional villages. This mix of relaxation, adventure, and cultural immersion has helped solidify Costa Rica's reputation as a prime travel destination.
Costa Rica is also becoming increasingly popular in South America, especially in countries such as Brazil, Ecuador, Paraguay, and Colombia. Over the past few years, Costa Rica has strategically increased air travel connections with these nations, making it easier and more affordable for South American tourists to visit. The country's government has focused on sustainable tourism initiatives, which resonate well with travelers seeking eco-friendly experiences.
Thanks to the growing interest from these regions, Costa Rica's tourism industry has seen an uptick in visitors from South America, and the trend looks set to continue. By highlighting diverse landscapes, rich cultural heritage, and eco-tourism opportunities, Costa Rica has positioned itself as an ideal destination for South American tourists seeking a unique and memorable vacation.
The Costa Rican Tourism Institute (ICT) is working hard to promote not only the country's natural beauty but also its commitment to sustainability. With initiatives aimed at preserving biodiversity and promoting environmental awareness, Costa Rica is a global leader in eco-tourism. Whether it's exploring protected rainforests, engaging in whale watching, or visiting community-led eco-projects, Costa Rica offers a wealth of opportunities for travelers looking to make a positive impact on the environment while enjoying their vacations.
Tourism stakeholders in Costa Rica, such as Proimagen Costa Rica, are focused on attracting visitors year-round, helping to de-seasonalize the tourism cycle. These efforts have made Costa Rica a reliable destination that attracts visitors not just during peak travel seasons but throughout the year. By diversifying offerings and targeting markets like Canada and South America, Costa Rica is increasing its appeal and ensuring that tourism remains a sustainable industry for the country.
If you're planning a trip to Costa Rica, here are a few tips to make the most of your visit:
Costa Rica's growing appeal among travelers from Canada and South America shows no sign of slowing down. With a focus on sustainability, adventure tourism, and cultural richness, the country is likely to continue being a favorite destination for global travelers. As air connectivity increases and more tourists discover the diversity of experiences Costa Rica offers, the future of tourism in this Central American gem looks promising.