Apple has signed a major five-year deal with Formula 1. The agreement grants Apple TV exclusive broadcasting rights in the United States. This new coverage begins with the next racing season.
This move positions Apple as the sole home for F1 in the crucial US market. It builds on the massive success of the Apple Original film, "F1."
Viewers will get access to every session of the F1 calendar. This includes all practice rounds, qualifying, Sprint races, and the main Grands Prix. According to Reuters, the deal represents a significant shift in sports broadcasting.
Apple plans to offer some races and practice sessions for free. This will be available directly within the Apple TV app. The goal is to attract new fans to the sport.
Eddy Cue, Apple's senior vice president of Services, expressed excitement. He said Apple will deliver "premium and innovative fan-first coverage." The partnership is set to capitalize on F1's growing US popularity.
The partnership extends far beyond just live video streams. Apple will integrate F1 across its entire suite of services. This includes Apple News, Apple Music, and Apple Fitness+.
The Apple Sports app will provide real-time updates and leaderboards. Fans can track live standings and driver statistics with ease. This creates a multi-platform experience for enthusiasts.
The deal aligns with the sport's new technical regulations starting in 2026. This period is seen as a transformative era for Formula 1. Apple aims to be at the center of this new chapter.