Melania Trump has made a stunning style transformation, and many may have forgotten that she was once involved in the beauty industry herself. Before becoming first lady, Melania created her very own line of costume jewelry. The line, called Melania Timepieces & Jewelry, officially launched on QVC in 2010. It was manufactured by MZ Berger & Co. and featured emeralds, diamonds, and gold. In a 2012 interview with Hollywood Life, Melania detailed how she wanted her creations to be versatile so that they were suitable for women at work and at home. She described the line as being composed of "really special pieces that you could wear morning to night." The line was meant to be affordable, with products like necklaces, rings, and watches being sold for less than $200.
As a former model, it would make sense that Melania wanted to be involved in the fashion industry, but according to her, the creation of her jewelry line was due to her love of architectural design. The line consisted of pieces inspired by places Melania has lived, including New York City and Palm Beach, Florida. Melania Timepieces & Jewelry seemed to be an early success, as the line sold out less than 45 minutes after debuting on QVC, but the years to come would be less kind to the collection.