From insight to action, instantly: By bringing live location intelligence directly into their lakehouse, organisations can model, predict, and respond in the moment -- proving ROI, preventing congestion, improving safety, and replacing reactive management with proactive, data-driven decisions.
A media buyer launches a £50,000 digital billboard campaign, only to discover later that half the locations underperformed; however, by then, the budget is already spent. A transport network manager watches helplessly as crowds build dangerously at a station during a disruption, unable to see the problem until complaints flood in. A venue operator staffs for a 60,000-person event based on last year's patterns of congregation and crowd movement, unaware that this year's audience is concentrating in different areas, creating safety risks that won't be visible until it's too late.
These scenarios share a common thread: businesses making high-stakes decisions without knowing where people actually are, right now. And the cost of this blind spot is substantial. Traffic congestion in London alone costs the economy £5.1bn per year, much of it due to reactive rather than proactive management. The advertising industry has historically relied on intuition and estimated impressions rather than actual audience measurement, leading to wasted spend and unmeasurable ROI. And in our increasingly complex society, public safety organisations face heightened challenges due to a lack of situational awareness during large-scale gatherings, where the difference between knowing and guessing can mean the difference between a successful event and a catastrophe:
This is where O2 Motion's Real Time Location Insights (RTLI) changes the equation. By transforming aggregated and anonymised mobile network data gathered from more than 25 million customers into actionable intelligence, we enable businesses to understand population density, movement patterns, and demographics across the UK as events unfold, not hours or days later, when it's too late to act. Powered by the Databricks Data Intelligence Platform, we've built a platform that processes one of the UK's largest mobile networks at scale, turning raw signals into real-time insights that drive smarter resource allocation, more effective marketing, safer operations, and measurable business outcomes.
But the power of RTLI extends beyond O2 Motion's platform itself. Through Delta Sharing, organisations can access this real-time location intelligence directly within their own data ecosystems without the need for complex ETL pipelines, API integrations, or data duplication.
This seamless integration closes the critical gap between centralised processing of massive data volumes and accessibility for consuming organisations, enabling data teams to combine RTLI data with their own proprietary datasets and unlock sophisticated analytical scenarios:
And because the data arrives in real-time within their Databricks lakehouse, organisations can operationalise these insights instantly, triggering automated alerts, adjusting digital signage, rerouting resources, or optimising campaigns, all while maintaining the governance, security, and lineage controls they require.