College football, pro golf top drivers of viewer impressions for No.1 Jeep spot.
Sports was integral to achieving reach for four of the top five most-seen non-luxury auto ads, based on iSpot's national TV ad impressions for Aug. 18-24. Subaru's fourth-place spot is the outlier, instead prioritizing morning news programming.
A spot for Jeep's Make This the Summer Sales Event takes first place, racking up 107.5 million national TV ad impressions. College football games and the 2025 Tour Championship both delivered 10.4% of total impressions, with another 6.5% coming from the NFL. Looking at top networks by reach, CBS generated 16.3% of total impressions, followed by NBC (14.9%) and BET (8.1%).
Hyundai owns the No.2 and No.5 ads on the ranking, both promoting its Getaway Sales Event. The spots also have a similar theme: Consumers are shown experiencing a range of emotions (including guilt and self-satisfaction) after getting amazing deals on new Hyundais.
Baseball was a key driver of reach for Hyundai's second-place spot: The MLB generated 26.6% of its total 92.5 million national TV ad impressions and ESPN's 2025 Little League World Series delivered 14.9%. Additional reach came from the NFL (8.4%) and the 2025 Tour Championship (7.9%).
Hyundai's No.5 ad received 75.8 million national TV ad impressions, with 17.6% coming from MLB games. College football delivered another 8.2%, followed by the 2025 Tour Championship (6.8%). According to iSpot's Creative Assessment, this ad had an 87% brand match (the percentage of survey respondents who remembered it was a Hyundai ad after watching it), above the recent automaker industry norm of 79%.
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A somber Subaru ad takes third place with 85.9 million national TV ad impressions, focusing on morning news programming instead of sports to achieve reach: ABC's Good Morning America generated 10.2% of total impressions, with another 6.4% from NBC's Today and 3.4% from CBS News Sunday Morning. Per iSpot's Creative Assessment, 23% of surveyed viewers considered the message -- how Subaru vehicles keep passengers safe -- the "single best thing" about the ad.
At No.4: A Kia commercial for the EV9 and EV6 models, which, as the spot notes, are "assembled with pride in Georgia." Nearly 23% of its total 77.9 million national TV ad impressions came from the 2025 Tour Championship, while the MLB delivered 5% and Fox News' Special Report With Bret Baier generated 4.2%.
Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.