Elon Musk has shared a preview of the collaboration between McDonald's Corporation MCD Japan and the iconic anime series Neon Genesis Evangelion.
What Happened: This partnership was first announced on Dec. 19, 2024. On Wednesday, McDonald Japan's official X, formerly Twitter, page posted a follow-up preview video featuring original voice actors.
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The collaboration's highlight is the McDonald's Evangelion Value Set, offering three unique transforming figurines.
These figures morph from McDonald's items -- a Big Mac, French fries, and McShake -- into EVA units. The set is priced at 3,900 yen (about $24) and requires a lottery registration via the McDonald's Japan app, running until Jan. 10.
Winners will be notified on Jan. 16, with collection available from Jan. 20 to 26.
Why It Matters: McDonald's Japan is renowned for its anime-themed promotions. Considering Evangelion, which debuted nearly 30 years ago, remains a cultural phenomenon, this latest venture has captured massive attention.
Previously, Guillaume Huin, senior marketing director at McDonald's U.S., said on X that he was eagerly attempting to get his hands on a set.
Musk has previously also interacted with McDonald's. He once famously promised to eat a Happy Meal on live television if the fast-food chain adopted Dogecoin DOGE/USD as a payment method.
This playful challenge sparked significant interest within the Dogecoin community.
Rumors of a potential collaboration between McDonald's and Tesla Inc. had circulated earlier in 2024, coinciding with the Robotaxi Day. However, these rumors did not materialize.
Price Action: McDonald's stock has fallen 1.03% year-to-date, according to Benzinga Pro data. However, analyst reports from BofA Securities, Truist Securities, and BMO Capital have set an average price target of $333.67 for MCD, indicating a potential upside of 13.60%.
Image via Shutterstock
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